Executive Summary

Only 51 percent of eligible Floridians participate in WIC.

Factors including confusion over eligibility, processes that differ by county, and barriers to obtaining WIC-approved items at the grocery store have contributed to the downward trend in participation. 

Florida Policy Institute recommends that state officials — in collaboration with advocates and families — take the following steps to streamline WIC: 

• help combat misperceptions;

• create easier ways for people to get and stay enrolled; and

• make shopping effortless.

County-Level WIC Data